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Study: Marketers fear data quality is hurting digital ads | Chain Store Age

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
SEPTEMBER 12, 2017 | BY DEENA M. AMATO-MCCOY

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.

http://www.chainstoreage.com/article/study-marketers-fear-data-quality-hurting-digital-ads
 

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